HOW TO MAKE AN AUTHOR’S DAY

As the air outside gets colder, and windows begin to glisten with an effervescent sheen of frost on them in the morning, it can only mean one thing.

I will start wearing gloves and a hat to type, because it’s cold as **** outside. Also, winter is coming, and all the darkness with it. The bright side is the pretty lights, the Christmas tree, and general Holiday cheer in the air. Even with the… circumstances…that we are living through in 2020, there is still reason to celebrate and be merry, even if it’s from six feet apart.

On to the good stuff. You may have come in possession of an author recently. Maybe it’s a friend, a partner, a child, or a colleague. And you may be wondering how to make their day. Luckily, you’ve come to the right place! Authors aren’t really that complicated. All they need is a bit of love, some caffeinated warm drink, and long stretches of silence. But there are absolutely ways to help them as they fledge into their final author form and grow as writers. Here are a few easy, simple and cheap ideas on how to make an author’s day.

Buy their book

This point may seem terribly obvious, but buying an author’s book is a great way to encourage them to continue writing and working on their passion projects. It’s also a way to achieve rankings on Amazon and other book-seller websites.

Authors spend hundreds, if not thousands of hours poring over their work, trying to catch every mistake, plot hole, and under-developed character before the book is printed. It has been re-read so many times by the writer that the words melt into one another and the story stops making sense.

So every copy sold, even if it’s bought by a friend or family member, brings a small ray of sunshine into the little author’s heart. And each copy sold brings with it the hope that more copies will be sold through word of mouth, until eventually complete strangers begin picking up copies of the book!

So, buy the book. It is the easiest way to support your author friend. Even if it isn’t a genre that you read, even if it will sit on your bookshelf for years. Buy the book. Don’t ask for a free copy. It invalidates the blood, sweat, tears and literal thousands of dollars the author may have poured into bringing the book to market.

Buy the book.

Buy the book for your friends

Good, so you bought yourself a copy. Now, consider buying it for your friends. Did the author in your life just publish an illustrated kid’s book? Buy it for the end-of-year raffle at your child’s day care.

Or better yet, get all your holiday shopping done at once and buy copies for all the children in your life, get them signed, and then be the cool person who brought signed books for all the kids. It’s a good look, trust me.

Buying copies for others is a great way to spread the author’s work and maybe inspire others to check their work. Your author friend will be grateful for the exposure, and for the thoughtful gesture! Not to mention, it might be the fastest holiday shopping you ever do.

Review the book

Authors have a fickle relationship with reviews. On the one hand, a good review can inspire another potential fan to pick up a copy and give the book a shot. On the other, a needlessly cruel review can drive potential buyers away and result in lost sales. But the worst is having no reviews.

Obtaining reviews is hard. Like, harder than writing the book. It’s the literary equivalent of pulling teeth.

Think of it, how many times have you reviewed a product? Yet how much do you rely on reviews when buying things?

There’s a reason authors are obnoxiously annoying about getting people to review their books. And it’s because every review counts. Every little star is worth its weight in gold, and helps bring the book one step closer to finding its way to another potential fan.

This is especially true for Amazon reviews. Amazon works with complex algorithms that are akin to magic. But they do bring people towards products they are likely interested in. Blame it on Big Brother, but the algorithms work wonders in making sure your target audience is targeted.

Thing is, these algorithms only work if the reviews are in. No one really knows what the ‘magic’ number is, what number brings you closer to having your book in a newsletter. But the general consensus is that reviews are good, and a product that has many good reviews has a higher likelihood of being recommended to audiences interested in the product.

So yeah, buy the book, and then review the book.

Talk about the book

So you’ve read the book, reviewed the book, and bought copies for your friends. What’s next? Now it’s time to talk about the book. Have you ever suddenly become interested in a movie or show because someone spoke about it? Same happens with books.

Sales and exposure are the two things that authors crave. And they work hand in hand. Have good exposure? You’ll probably have decent sales. Have good sales? It’s probably going to lead to more exposure. The effect is exponential. The more people are exposed to a product, the more likely they are to think it is good, and the more likely they are to give it a chance.

So go ahead. Share that book picture on Instagram! Recommend the book in a thread asking for good entertainment. A lot of times, authors take care of their own marketing, and it can be really, really heartbreaking when it doesn’t seem to be going anywhere. So hyping up a book on social media is really the best way to help support your author friend.

And it doesn’t just need to be once! The effect is compounded: the more people who do it, and the more often, the higher the chances someone will stumble upon the book and like what they see.

So you see? Supporting your author friend isn’t complicated, and nor is it expensive! But each of these little things brings a lot of recognition and exposure to the author and will help them as they grow their audiences and flourish as a writer.

Interested in supporting an indie author? You can do so by buying my book The Sapeiro Chronicles: A Forgotten Past here! And don’t forget to review it once you’re done reading!